HatsRx was born in Brooklyn from a simple idea:

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Sometimes changing what’s on your head can change what’s in it.

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We make hats for different moods, different moments, and different states of mind. Some are wearable art. Some carry a message. Some are simply meant to make you—or the person passing you on the street—smile.

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That’s where the “Rx” comes in.

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We think of every hat as a little prescription. Maybe today you need confidence. Maybe creativity. Maybe love. Maybe you need your head in the clouds, a Diamond Mind, or just a reminder that you’re what’s happening now.

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There’s no pharmacy involved. Just imagination.

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HatsRx was created by Wizard + Magic, a husband-and-wife creative team in Brooklyn, New York. We’ve spent years making art, spaces, objects, experiences, and occasionally things that are a little difficult to explain.

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HatsRx brings all of that together on one very useful canvas: your head.

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Many of our pieces are made to order, which helps us avoid unnecessary inventory and overproduction.

And if you don’t know what hat you need, that’s okay too.

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That’s why we created DOCC—our AI powered Director of Creative Care.

Tell DOCC what you’re looking for, how you’re feeling, or where you’re going, and get your script.

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Welcome to HatsRx.

For a brighter state of mind.

Side effects may include compliments.